Client’s Needs

• To leverage a local high shopping season and associated festivals, client wished to run a mall activation targeting micro-SMB buyers with their super-efficient b/w LaserJet Tank printers.​
• EWA scope included design, production of stall, liaison with mall authorities, staffing, sales management.​

EWA Solution

• Develop design to suit requirements such as product demo, product benefits on video screens, eye-catching branding
• Production, staffing, and sales facilitation was managed smoothly on ground

Results

• The outcome high footfall with encouraging sales achieved across the 4-day activity